United Cereal - 1477 Words

â€Å"United Cereal: Lora Brill’s Eurobrand Challenge† case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should she authorize the launch of Healthy Berry Crunch as the Eurobrand? What concerns do you have? How do you resolve them? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 4.a. How†¦show more content†¦5) Launch the Healthy Berry Crunch product in France as a test market for the Eurobrand approach as well as to compete with Cheerio’s Berry Burst in this country. 6) After it succeeds, launch the Healthy Berry Crunch in other European markets with the Eurobrand approach, continuing with Germany and Benelux, as those countries are also in favor of Healthy Berry Crunch. At the same time the company would do the further research on other European countries and choose the countries that test results show well to launch the next. 7) If the product and approach appears to be successful, launch the Healthy Berry Crunch in other European markets with the Eurobrand approach. Answer 4.b. According to Lora Brill’s concept, the UC Europe will create â€Å"Eurobrand Teams† which are composed of brand managers from each country subsidiary, delegates from each functional group such as logistics, engineering, RD and so on, and one representative from the appropriate regional division VP’s office. These teams would decide product formulation, market positioning, packaging, advertising, pricing and promotions, as well as finding the ways to reduce costs and increase profitability. In my opinion, this proposal has the following advantages: - Eurobrand Teams modeled on the European Technical Teams that had proved so effective in the past. - Brill’s concept can make the best use of significant resources likeShow MoreRelatedUnited Cereal2271 Words   |  10 PagesUnited Cereal: Lora Brill’s Eurobrand Challenge Introduction: The case is focusing on European division of a giant multinational breakfast food company, which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry, eventually diversified into snack foods, dairy products. By 2010 UC was a $9 billion business, but the breakfast cereals still accounted for one-third of its revenues. As the breakfast cereal trendRead MoreUnited Cereal Company in Europe1457 Words   |  6 PagesPresident of United Cereal (UC), Lora Brill, is confronted by a dilemma: to launch a new product called Healthy Berry Crunch as the first ‘Eurobrand’ or not. A wrong decision may destroy her career, especially since Healthy Berry Crunch is not only a new concept of healthy cereal, but also a pioneer of United Cereal’s Eurobrand, which is different from the company’s usual standards. On the other hand, if she makes the right decision, she may be able to grow the co mpany to a whole new level. United CerealRead MoreUnited Cereal Case1242 Words   |  5 PagesUnited Cereal Case Study I. Key Problem United Cereal is a diversified company established in 1910 by Jed Thomas. The company produces snack foods, dairy products, beverages, frozen foods, baked goods, and cereals. The cereal industry generates one third of United Cereals revenue. United Cereal focuses on â€Å"commitment, diligence, and loyalty† which attracted many people to work for the company. Jed expected his Managers to adhere to a strong set of values and wanted committed Managers thatRead MoreThe Success Of United Cereal1877 Words   |  8 PagesUnited Cereal was founded in 1910 by Jed Thomas. Thomas developed his first cereal product of a cracked wheat, rolled oats, and malt flakes and started promoting and selling his product in his own grocery store located in Kalamazoo, Michigan. For the last 100 years, United Cereal has been known as a diversified industry that provides a different variety of snack foods, dairy product, beverages, drinks, baked goods, and frozen foods. According to Harvard Busin ess School during 2010 United CerealRead MoreUnited Cereal1105 Words   |  5 PagesUnited Cereal was an organization embodied with a strong set of core values. They believed in commitment, diligence and loyalty; attracted people to work for the company and promoted managers from within. Their managers were committed to â€Å"The UC Way† and certain deeply rooted beliefs like: †¢ â€Å"Listen to the customer†-led them to pioneer the use of research and focus groups. †¢ â€Å"Spot the trend, make the market†- led then to place high value on extensive market testing prior to launching new productsRead MoreCereal Is A Common Household Breakfast Item Developed By The United States And Produced Using Processed Grains1509 Words   |  7 Pages Cereal is a common household breakfast item developed in the United States and produced using processed grains. In 1830, Dr. Sylvester Graham, a Presbyterian minister, in expressing his distaste for the traditional carnivorous English breakfast and preaching Christian vegetarianism, developed Graham flour , the first modern whole wheat grain flour , and Graham crackers, made of Graham flours. Subsequently, â€Å"Dr. James Jackson of New York, [purchased] large quantities of Graham flour, [baked] themRead MoreUnited Cereal1464 Words   |  6 Pagesâ€Å"United Cereal: Lora Brill’s Eurobrand Challenge† case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should sheRead MoreThe Success Of United Cereal1728 Words   |  7 PagesUnited Cereal began its European expansion in 1952 by the acquiring a baked goods company in England. It then directly invested in other established companies in order to save costs by utilising their well-established distribution lines and branding products using well known subsidiaries. This expansion aimed to achieve leverage by economies of scale and further increase revenues. The company’s strong shared values, ‘The UC way’, effected their strategies by ensuring the company carried out extensiveRead MoreUnited Cereal Case Study1864 Words   |  8 Pagesthe product now versus increased market visibility and certainly by launching the product later after proper market research. Adding to the pressure to make a quick decision is the rumor that Cereal Partners is planning to launch Berry Burst Cheerios in France, a move t hat could potentially threaten United Cereal’s position as the first mover in the market. In order to make an informed decision on this complex issue, it is prudent to first evaluate the advantages and disadvantages of launching theRead MoreUnited Cereal Case Study Essay1694 Words   |  7 Pages The multinational breakfast foods company United Cereal entered European markets in 1952. By the year 2010 Europe ´s breakfast cereal market has grown to a $7 billion business which has proven to be a profitable market segment and therefore attracted various competitors. Only four actors account for 70% of market share in the European markets. Among them are Kellogg which is regarded as UC ´s strongest competitor, ranked first with a 26% share, Cereal Partners, a joint venture between General Mills

Institutions Free Essays

2489 5491 2489 5491 How does your text communicate information and ideas about institutions and individual experience? Institutions consist of protest, compliance and enforcement. Sometimes institutions harm the individual and sometimes they affect the individual in a positive way. The two texts, Shawshank Redemption (film) and Scales of Justice (television drama), both demonstrate this well, through various techniques such as narrating throughout the films. We will write a custom essay sample on Institutions or any similar topic only for you Order Now Both texts are about institutions in the criminal justice system. The text, Shawshank Redemption, portrays institutions as having a negative impact on the individual. In particular, it focuses on the strict elements of institutional life within prisons. These include set routines and structures that must be followed by the inmates. Schedules are enforced. A bell rings, doors open, prisoners step out and line up for morning head count. Enforcement and compliance are essential in the institution. Throughout the film one of the main characters ‘Red† is narrating, this communicates a different perspective of the effect institutions have on individuals. He expresses this when he says, â€Å"I’m telling you,  these walls are funny. First you hate them. Then you get used to them. Enough time passes, it gets so you depend on them. That’s institutionalised. † This quote shows a negative impact institutions can have on an individual, instead of wanting to be back in society they become dependent on set routines. The film also communicates the idea that once an individual has been institutionalised for a certain period of time, it becomes almost impossible for them to adapt back into society when they are released from prison. One way this is communicated is by the inmate Brooks’ protest against leaving Shawshank. Brooks has been in Shawshank for an extended amount of time, prison life and routine is now all he seems to know. It becomes obvious to the audience that even he feels he will not be able to adapt back into society. So terrified of leaving prison, he threatens to stab a fellow inmate so that his sentence will be extended, allowing him to stay in Shawshank. This results in Brooks taking his own life when he is finally released, emphasising the earlier reflection made by Red that some individuals can no longer survive without the institutional way of life. Scales of Justice (Act 1) is about a young and eager probationary constable (Webber) who is graduating from the police academy and has started to work for a police station. The audience sees that he is quiet young and naive through techniques like him twirling his gun around his finger like a young boy would with a toy gun. However as the text progresses we are see that Webber goes through stages of being ecstatic about his new job and not being able to wait to help society as they are â€Å" a walking conscience†, and loving the â€Å"perks† of the job, for example getting discounts on things like food and a car. The audience begins to find that the police station is one that is quite corrupt. As Webber beings to realise this, we see that the institution is having a negative effect on him by killing his dreams of being a walking conscience of society. At first this just makes him a little uncomfortable, but when it comes to actually seeing the corruption first hand (finding the fur coat in his locker) it brings things into perspective for him. 2489 5491 2489 5491 For a few days, the Webber considers keeping the stolen fur coat, as he takes it home with him. This is an example of the institution affecting is once very strong and clear conscience, this is the institution having a negative effect on him. Eventually, the guilt of possessing stolen property becomes too much for Webber, and he turns the coat into the head sergeant. Webber confesses that Sergeant O’Rourke was the one who took it and placed it in his locker. This results in more corruption which leads to Webber being dismissed from the police force. This is because the internal affairs investigator says Webber is lying and took the coat himself, when really the audience knows that he is dismissed because he turned on a fellow police officer. So in the end we see that being the â€Å"walking conscience† for society didn’t turn out so well for Webber. In conclusion, Shawshank Redemption and Scales of Justice; The Job, both communicate information and ideas about institutions and the individual experience. They both show the aspects of protest, enforcement and compliance within institutions and how the individual is affected through the institution, whether it is in a positive or negative way. How to cite Institutions, Essay examples

The Power of Music Essay Example For Students

The Power of Music Essay When people speak, their language is Just like lyrics; they speak in a certain tone, which adds emotion to the words. Music is a universal language; it can inspire anyone. It seems like people all around the world are united under one common language, music. Some of the greatness of music, however, lies in its holistic nature: that all the elements form a unique wholeness which may not be understood by studying the parts separately. However, complex music is readily appreciated by the mind without the need of formal knowledge. It is amazing that everyone can feel USIA in the same way; the beat, the melody, and the rhythm can actually bridge the gap between different cultures. Literally, music is everywhere and people are living amid its melody. Additionally, music has the power to touch emotional beings and evoke feelings that can not be described in words. A lot of people listen to their I-pods and spontaneously move their fingers, following the beat of the music. It is scientifically proven that music affects brain function. Also, music has the power to take listeners away from the real world. It sometimes soaks people into nostalgia and creates an esthetics and melodious ambiance. Imagine a Jazz bar without music. It would be awkward; the romance would dissipate and the thrill would die. Music literally creates ambiance; an environment where people can indulge in memories. It invokes mental imagery and inner scenery that opens peoples minds to amazing insight and spans the distance between the stars. Music has dazzled generations, and is known for bringing a sense of unity and peace to the human soul. Amid the contemptuous anger of the soldiers in Vietnam, there was music to be heard. What music? I am interested in knowing more? ) From he battle-cries of the ancients, drums echoed, to the plantations where the oppressed toiled against the injustices of man, singing rang over the fields. The essence of music cannot be summed up with one single phrase because it tells the story of humanity. What must be understood is that music cannot be taken only as kind of sound, but a n ote that explains the passions of man. Music remains cultured, and culture adheres to music The study of music is an important aspect of the study of history. Through the lyrics of a song, one can hear the disparities between the people and the world around. It can be a cry to relive the tension of everyday life, or it could be a business that governs the life itself. In any case, the story of music is inextricably bound with The Power of Music Essay By cubbyhole shaped cultures. Music brings us back to the times where love prevailed, or when sadness tarnished the heart. We must remind ourselves of the struggles and the toils that we as humans have faced and through music we are able to do so. From the thrill of a note, to the rustling of leaves, to the passion that lies deep within the soul music can only be the true medicine. Trends, fashions, cultures, politics and inhumanity have progressed and formed through music. Music is the Rosetta stone of human emotion. Furthermore, music has stood the tests of time. Throughout civilization, music has been a stepping-stone to which empires are built. In ancient Mesopotamia, records show that Sumerian music notation existed back in the forth millennium. Having been influenced by the changes in social conditions, new genres have been created and new trends have been settled. It is a fact that music is here to stay whether for better or for worst. Music has changed things. It has brought essential influences on politics, culture and society. Even in Greek mythology, there was Orpheus, who with his music and singing, could charm birds, fishes and wild beasts, coax the trees and rocks into dance, and even divert the course of rivers. Even in Hades his song and lyre did not lose their power. Like this, music has always been regarded powerful and stood the tests of time. Beyond inspiring, music can save peoples lives. A Brief Summary on Rock and Roll EssayIn 1984, a charity band was formed by an Irish musician, Bob Gelded. A BBC report that aired, highlighting the famine in Ethiopia, motivated Bob. This musicians firm mind to help those victims of this famine and his decisive decision led to the formation of his British Irish band, Band-Aid. The name of this band has a double meaning. At one level it means a band of musicians gathering together to provide aid, but at another level, it is also an acknowledgement of the fact that such a gesture is like putting a sticking plaster on a wound. Applying music as a vehicle to spread his message, Bob Gelded created a new sensation. The album Do they know its Christmas went straight to number one on the I-J singles chart. It was produced by the most popular performers of the time including 132, Duran Duran, Heaven 17, Spandex Ballet, Bananas, etc. The fame of these reformers broken down social boundaries and further enhanced the power of music. It awoke the people, reminding them that while they were having a good time, enjoying Christmas, there were people around the world suffering from hunger. It inspired people and aroused a revolution. During this time of helping and sharing, Christmas time, people were greatly motivated by this song and participated in donations to help people around the world. Listeners could sense an urgency in the lyrics of the song; At Characteristic, we let in light and we banish shade. And in our world of plenty we can spread a smile of Joy. The word we seems to unite people as one. It narrows the distance between the singer and the listener; it penetrates the brain, motivating the listener. In addition, by comparing the lives of listeners and lives of hungry people in Africa, the lyrics help people visualize the serious condition Africa is in. The lyrics remind people of luxuries they have been enjoying and make people appreciate their lives. What awful and painful situations people on the other side of world were in; although we have heard these kinds of stories often, we tend to ignore them. People they are in a certain melody, become much stronger. People hum melodies bounteously after listening to music. They lyrics are naturally memorized in listeners brains. Feed the world, it is easier for people to understand the message through music. The things that extensive news coverage and speeches given by powerful leaders could not accomplish were done by these influential musicians. The influence of music was unstoppable. The British Band Aid project inspired musicians all around the world; including USA for Africa (in the United States), Herrmann (in Latin America), Ba nd fur Africa (in Germany), Chanters Sans Frontiers (in France), Northern Lights (in Canada), Fortune Arrester (in Norway), , Here n Aid international heavy metal artists), and many others. World-wide, people started to pay attention to the afflictions suffered by other members of the world community. The artists (regardless of their nationalities or genres), held their hands together as earth people in order to start this meaningful production of charity albums. This enormous influence brought about by music started a new sensation across the world. Music united people as one against peoples common enemies: hunger, poverty and disease. This even shows how music can actually touch millions of peoples hearts and bring a huge impact to the society. Thanks to advanced technology, the invention of radio further strengthened the power of music. When signals had enough power to go great distances, it became much easier for music to spread. Radio shortened the cultural gap between people and the geographical distance between countries. Different melodies cause different types of feelings. Even if the listener is not a musician, even if the listener does not comprehend the lyrics, he or she can easily understand the message a song conveys. It is a mystic truth, which everyone experiences. It can only be felt, but not proven. The power of music is incredible and amazing.